
“Stranger Things,” which premiered in July on Netflix, has been one of the streaming service’s most buzzed-about and best-reviewed original series. It is also one of the most watched.
Ratings provided to Variety by Symphony Advanced Media reveal that the first eight episodes of “Stranger Things” make up the third most watched season of a Netflix original series to debut in the last year. Within its first 35 days on the streaming service, the supernatural drama averaged 14.07 million adults 18-49. Only season one of “Fuller House” and season four of “Orange is the New Black” drew larger demo audiences in their first 35 days.
Among Netflix originals, “Stranger Things” ranks ahead of “Making a Murderer” (13.35 million), “Daredevil” season two (13.35 million), “Jessica Jones” (6.26 million), “Unbreakable Kimmy Schmidt” season two (6.08 million), “The Ranch” (6.01 million), “House of Cards” season four (5.67 million), “F is for Family” (4.81 million) all other Netflix series that Symphony tracks.
Related Stories
VIP+Generative AI Fueling ‘Exponential’ Rise in Celebrity NIL Rip-Offs: Exclusive Data

JonBenét Ramsey Series at Paramount+ Casts Margo Martindale
Netflix, like competitors Hulu and Amazon, has consistently declined to release ratings information about its programming. Executives have, when pressed for viewership data, argued that because Netflix is an ad-free subscription service, ratings are not germane to its business model.
Popular on Variety
But in the last year, multiple measurement companies have started to independently gauge viewership for streaming shows. Symphony in September 2015 began tracking original series on Netflix, Hulu, and Amazon, using audio-code recognition software and a panel of more than 15,000 people.
Speaking at the Television Critics Association summer press tour in July, Netflix chief content officer ted Sarandos expressed skepticism at efforts by Symphony and Nielsen to measure Netflix viewership. “Both Nielsen and Symphony claim accuracy, but one of them reported the viewing of Season 4 of ‘Orange is the New Black’ to be two times what the other reported,” Sarandos said. He then used those numbers to claim bragging rights, adding, “Either number, if true, would be great for Netflix, especially since it’s only U.S. viewing and it’s only for the first 35 days of release.”
Sarandos did not offer any internal Netflix data to counter ratings claims made by Symphony, Nielsen or any other company. “The focus of the ratings companies has really no relevance on us,” he said.
Data provided by Symphony in June showed that Netflix’s top-rated original shows far outpace most series on Hulu and Amazon.
Created by Matt and Ross Duffer, “Stranger Things” has a 95% “fresh” rating on review aggregator Rotten Tomatoes, making it one of the best reviewed series of 2016 thus far. Variety‘s Maureen Ryan wrote in July of the show’s first four episodes, “‘Stranger Things’ is the kind of genre entertainment that doesn’t forget the second word of that phrase, but it is primarily interested in watching believably flawed people wrestle with the idea that some things are unknowable, and that having “answers” doesn’t necessarily prevent the arrival of pain and confusion.”
Read More About:
Jump to CommentsMore from Variety

Meryl Streep to Star in Series Adaptation of ‘The Corrections’ From Jonathan Franzen, CBS Studios

Flaws in Guilds’ Success-Based Streaming Residual Already Clear

Annapurna-Remedy Deal Is Smart Solution to Gaming’s Funding Woes
Most Popular
Luke Bryan Reacts to Beyoncé’s CMA Awards Snub: ‘If You’re Gonna Make Country Albums, Come Into Our World and Be Country With…

Donald Glover Cancels 2024 Childish Gambino Tour Dates After Hospitalization: ‘I Have Surgery Scheduled and Need Time Out to Heal’

‘Joker 2’ Ending: Was That a ‘Dark Knight’ Connection? Explaining What’s Next for Joaquin Phoenix’s Joker

‘Love Is Blind' Creator Reveals Why They Didn’t Follow Leo and Brittany After Pods, if They'll Be at Reunion (EXCLUSIVE)

Rosie O'Donnell on Becoming a 'Big Sister' to the Menendez Brothers, Believes They Could Be Released From Prison in the ‘Next 30 Days’

Coldplay’s Chris Martin Says Playing With Michael J. Fox at Glastonbury Was ‘So Trippy’: ‘Like Being 7 and Being in Heaven…

‘That ’90s Show’ Canceled After Two Seasons on Netflix, Kurtwood Smith Says: ‘We Will Shop the Show’

Why Critically Panned ‘Joker 2’ Could Still Be in the Awards Race for Lady Gaga and Joaquin Phoenix

Dakota Fanning Got Asked ‘Super-Inappropriate Questions’ as a Child Actor Like ‘How Could You Have Any Friends?’ and Can ‘You Avoid Being a Tabloid…

Charli XCX Reveals Features for ‘Brat’ Remix Album Include Ariana Grande, Julian Casablancas, Tinashe and More

Must Read
- Film
COVER | Sebastian Stan Tells All: Becoming Donald Trump and Starring in 2024’s Most Controversial Movie
By Andrew Wallenstein 2 weeks
- TV
Menendez Family Slams Netflix’s ‘Monsters’ as ‘Grotesque’ and ‘Riddled With Mistruths’: ‘The Character Assassination of Erik and Lyke Is Repulsive…

- TV
‘Yellowstone’ Season 5 Part 2 to Air on CBS After Paramount Network Debut

- TV
50 Cent Sets Diddy Abuse Allegations Docuseries at Netflix: ‘It’s a Complex Narrative Spanning Decades’ (EXCLUSIVE)

- Shopping
‘Deadpool & Wolverine’ Sets Digital and Blu-ray/DVD Release Dates

Sign Up for Variety Newsletters
By providing your information, you agree to our Terms of Use and our Privacy Policy.We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.Variety Confidential
ncG1vNJzZmiukae2psDYZ5qopV9nfXKCjq2taKaVrMBwv9OrmKeflad6tbTIp56sZaSrerOt06KloKtdo7K1ssuir2aln6jBbsPArZqhnZRifnN8kHFrbWhoZnw%3D